GETTING STARTED WITH FACEBOOK ADVERTISING

Web Manager • June 11, 2014

Facebook's advertising feature allows you to place small display ads in the right sidebar of the social network's pages and profiles.

The advertising platform works somewhat like Google AdWords. You simply bid for keywords based on Facebook users' profiles and compete to get your ads placed.

You can target your ad using a range of variables, including keywords, location, age, gender, education, relationship status and interests. You can also choose between a cost-per-click (CPC) pricing model, where you pay only for clicks, and a cost-per-thousand (CPM) model, where you pay per 1,000 ad views.

To start a Facebook ad campaign, you simply select the pricing model you prefer and then determine a bid per click and set a daily budget. You can choose whether you want people to be directed to your web page or to a page, aplication, group or event on Facebook.

Facebook puts a "Like" or "RSVP to This Event" button right in the ad so people don't have to visit your page to take action, although you can track them better if they do.

There's not much real estate on a Facebook ad. To be effective, the headline, which can be up to 25 characters, must grab attention immediately, and the body copy, which can be up to 135 characters, should describe and entice in succinct language. Select an image to accompany your ad for maximum impact.

With some 500 million active users, Facebook is a key platform for marketing businesses, brands, services, products and events. Facebook ads offer a great oportunity to attract more visitors to your website and to increase sales, membership, subscriptions and inquiries.

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Vehicle and Travel Expenses If you use your vehicle for business purposes, you can claim a portion of the vehicle expenses, which may include: Fuel, Repairs, and Maintenance : If your vehicle is used for business, you can claim the costs proportionate to business use. Travel Expenses : Airfares, accommodation, and meals while traveling for business purposes are deductible. Remember, personal use of the vehicle or travel expenses cannot be claimed. You will need to apportion these costs based on business use. 3. Employee and Contractor Costs If you have employees or contractors, the following are claimable expenses: Salaries and Wages : Payments to employees, including bonuses, holiday pay, and KiwiSaver contributions, are deductible. Contractor Fees : If you hire independent contractors, their fees are also claimable. Training and Development : Costs associated with training and developing your team are deductible, so long as they are relevant to your business. 4. Depreciation Some business assets, such as equipment, vehicles, or buildings, lose value over time. Instead of claiming the full cost in one go, you can claim depreciation on these assets. The IRD provides depreciation rates for various asset types. 5. Professional Services If you hire professionals to assist with your business, their fees are claimable, including: Accountant and Legal Fees : Fees for financial advice, tax preparation, or legal assistance related to business activities can be deducted. Consulting Fees : If you engage business consultants for services such as market research or business planning, these expenses are also claimable. 6. Home Office Expenses Many small business owners or sole traders work from home. If this applies to you, you can claim a portion of your home-related expenses, such as: Mortgage Interest or Rent : If you work from home, you can claim a percentage of your mortgage interest or rent based on the portion of your home used for business. 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Depreciation and Asset Management : We provide advice on depreciating assets properly to ensure you're getting the maximum allowable claim over time. Compliance with IRD : Our team stays up to date with the latest tax regulations and ensures your claims are compliant with New Zealand tax laws, so you can avoid penalties or audits. Get In Touch with GCOL Chartered Accountants Today Managing business expenses and understanding tax deductions can be complicated, but with GCOL Chartered Accountants on your side, you can rest assured that your business is in good hands. Whether you're just starting out or you've been in business for years, we offer expert guidance tailored to your specific needs. Contact us today to learn more about how we can help you optimize your tax situation and ensure your business’s financial success. Let us take the guesswork out of managing your business expenses so you can focus on growing your business!  By staying informed and seeking professional advice, you can make the most of your claimable business expenses under the New Zealand tax system. Let GCOL Chartered Accountants help you navigate the complexities of tax deductions with ease.
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